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NEWS Black Ops Sales Pass $1 Billion 
By Nathan Brown
December 22, 2010
ActivisionCall of Duty: Black OpsSalesTreyarch-developed shooter passes the milestone after just six weeks on shelves.
Call Of Duty: Black Ops has generated more than $1 billion for Activision in just six weeks on sale, the publisher has announced.
The Treyarch-developed shooter continues to break records. It sold 1.4 million units, grossing some £58 million, in the UK alone, breaking the record set by last year's Modern Warfare 2 by 14 per cent. Within five days it had generated more than $650 million worldwide, beating Modern Warfare 2's record of $550 million.
Activision also claim more than players have spent in excess of a combined 600 million hours playing the game’s online multiplayer component, with Microsoft saying the average player logs on once a day and plays for more than an hour.
“In all of entertainment, only Call Of Duty and Avatar have ever achieved the billion dollar milestone this quickly,” Bobby Kotick, Activision CEO, said. “Our ability to provide the most compelling, immersive entertainment experience, and enhance it with regular, recurring content that delivers hundreds of hours of audience value, has allowed Call Of Duty to continue to set sales and usage records.”
Black Ops launched in the US and Europe on November 9. You can read our review of it here.
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On December 25thBenKrotin said:
I have to say... For being a coked-out CEO, Bobby Kotick is pretty damn coherent in his comments here.
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On December 23rdA.I. said:
Of course i don`t want to tell the masses what to like an what not. I´m an older guy who started playing pong in 1977 on an arcade and then i bought an atari vcs 2600 and after that the computers came. C-64, Atari ST, Amiga and after that the pc hardware. I still own all these machines and there are a lot of games on them which to me are more fun to play than most of the new released stuff. 25 years ago you had a huge variety of games being released in one week in almost every genre. To me a good game or movie has to pass the test of time and in both cases to me there hasn`t ben much around in the last couple of years. The fps shooter genre is like having the same meal day by day for the last ten years and i think people should ask for something different right now than eating the same stuff for the next decade. People are buying new hardware to play a game they already own but they still buy it because it`s the new version. I had great fun playing the first cod but i didn`t buy the sequels because the content was always the same. And as long as these circle works no one will dare to release something different.
Login or register to post comments On December 23rdA.I. said:
Well this is about what kind of entertainemt a majority can expect in the next ten years. All kind of content will be around special effects (Avatar) and stupid content (COD Black OPS). In the case of COD this is the same crap as ten years ago but with better graphics and this will go and on.
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On December 23rdjb1 said:
You are seriously saying that the fps shooter genre hasn't progressed in ten years? There are still good niche games being released but there will always be gaming's equivalent to the movie summer blockbuster and why not? Even if Avatar and COD are not your thing (too bad examples as they are both mostly excellent) why would you deny the masses what they like?
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